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Why You Need Lots Of Landing Pages
Whenever you're promoting something, and you want the person to go online to a web page, you need a custom landing page. Whether it's an actual advertisement, or a link from someone else's site, or even a media release you put out, each one of those should have it's own, distinct landing page.
A landing page is where you send folks who respond to a notice you've put out into the world. You want to engage these folks in a specific manner, and get them to perform a definite action, like join an email list or purchase a product.
So yes, you may technically have a three page website, but behind the scenes you may have over a dozen different landing pages, depending on where your incoming links are, the specific markets you're targeting, the reasons they may have in responding to your call to action, and the conversations already going on in their heads.
Let's say you sell dog collars. There are tons of reasons people might look for a dog collar. Maybe they want their small dog to be safe, maybe they want their large dog to have a stylish collar. Maybe they're looking for a harness for their support animal. One person wants a collar that's leather-free, while another one only wants natural materials. What you want is a specific page for each of these folks, one that addresses their concerns and ONLY their concerns.
As I've mentioned in previous 'casts, there are two ways to address your prospects. You either offer to remove a pain point, or to provide a pleasure point. Those are two very different things. For each of the "dog collar" examples above, you could either remove a pain point, or provide a pleasure point. Let's say you have 6 different solutions to a given problem or situation. You can present each of those solutions in two different ways. Suddenly you need twelve different landing pages.
I have a nonprofit client, looking for donations. That's the very basic info. They're a cat rescue operation (point #1), willing to take small donations (point #2), or large donations (point #3). This fall, we're going to try to find people willing to make a large donation to their nonprofit.
I have to appeal to these prospects by either providing a pleasure point, or removing a pain point. What I need to do is create A & B versions of a landing page for each of the points mentioned. So at the very least, I need six different pages: one set that addresses people who have an interest in rescue cats (point #1), one that addresses people who want to make a small donation to help care for rescue cats (point #2), and one for people able to make a large donation - for my purposes, that's any amount of $5,000 and above. That's point #3.
Let's say I'm creating pay per click search engine ads to capture the eyeballs of people able to make a large donation, which is exactly what we're planning for this fall. First, there are two groups of people - those who love cats, and those who don't necessarily. Second, we have the reasons they want to make a donation. Some people are in it for the recognition. Some people are in it for the effect their money will have. Others are simply looking for a tax writeoff. Who makes large donations? Obviously, individuals. But also, corporations and foundations.
So I need to create an ad for each of those specific interests, and then I need to create a different landing page for each of those ads. The focus of one landing page might be, "We'll publish your name in our newsletter, on our website, and send your name and photo out in media releases." The focus of another landing page might be, "Your donation is tax deductible and will reduce your tax burden for the current fiscal year." I could address the concerns of people who love cats in two different ways: "Your contribution will keep the cats under our care healthy until we can find a family to adopt them," or "Your contribution will help remove unwanted cats from the streets."
It sounds like a pain in the rear, I know. But that's what marketing is: you're looking to have the right conversation with a specific person. If creating the right links, and sending individuals to specific landing pages accomplishes your goal (like building your email list or making a sale), then it's worth it.
Once you start building these landing pages, you need a good statistics program on your website to sort out how many visits you're getting to each of these pages. You should be able to tell where these visits are coming from because you should never send visitors to a specific page from more than one source. If you run the same ads on both Google and Bing, make a different copy of that landing page for each source. You might name one "Large dog collar safety Google" and the other one "Large dog collar safety Bing."
Also, you don't want to list any of these landing pages on your navigation system for the site. You don't want people stumbling on them from a general search. If someone finds one of your specific landing pages from a link on a news page, and then forwards that link to a friend, that's fine. Essentially they're both coming from the same place.
What it boils down to is: you need a LOT of different landing pages.
Today's action items:
- Start writing the marketing copy for two different versions of a landing page. One of these pages should supply a pleasure point for your customers, and one should remove a pain point.
- Build the two different landing pages, or have your webmaster build them.
- Create copy that offers the pleasure point, and that offers the pain relief. Put this copy in ads, media releases or other marketing materials that you disseminate. The link in the "pleasure" release should point to the "pleasure" landing page, while the link in the "pain" release should point to the "pain" landing page. And of course, action item
- Start recording and measuring the results.
Article Source: http://EzineArticles.com/9997295
Plan Your Promotions 01
So you want to run a promotion, huh? Maybe an appearance, or an ad. Maybe you want to put on a mini-tradeshow, or hire a band to play outside your store.
Before you just hand off a credit card or write a check to make things happen, there are a number of things you should do before you let anyone else know that you want something to go down.
Objective:
What is your objective? What is it that you want to have happen once the promotion or event actually happens? Maybe you want to increase your email list by 547 names. Or maybe you want to attract 1,322 new people into your store. I know - you're trying to increase same-store purchasing volume by 5.3% this March as opposed to last March.
What's with the weird numbers? No, I'm not trying to be funny - or a jerk. You need to be very specific about your objective. You need to quantify it so that you can measure the results. You should move away from thinking about adding "a lot" of new customers, or "a few more" sales this month. "Several thousand dollars more" has no real way to be measured - how many exactly is "several?"
Cost:
What will it cost you to run this promotion or ad? I didn't say "price" - that's the dollars you'll shell out to get things rolling. I said cost. Will you need to move employees from one task to another? Receiving attention always gets people to ask questions. Is your customer service staff ready to field questions specific to the promotion? Will you need to keep people working longer, so they can pack more boxes, so that you can send out three shipments per day? Will you need to be away from home longer, and miss your kids' little league game and dance recital? All of these are costs, and you need to know that they exist, and you're gonna have to pay them.
Plan:
What, exactly, is your plan for this promotion? You do have one, right? What is the promotion is going to entail, who is responsible for what? What steps need to be carried out, and by whom? What needs to be where, and when? What are the dates & times for each milestone? What does the cleanup procedure look like? Do you even need a cleanup procedure? All of this, and more, should be covered by your plan.
Statistics:
During the time that your promotional event is going on, what are you measuring? How are you measuring? Who or what is doing the measuring? Where and how are you recording the results? Who's responsible for making sure all the data is being recorded? Can they fix it when - and not if - things screw up?
Results:
Data is all the information you've collected. Statistics is how data set #2 - all the info you've just generated - compares to data set #1 - all the info you already had. Now it's up to you - and maybe someone else - to look at the data, look at the stats generated, and decide the results. Well, I suppose the results are what they are. What I mean is, you're going to be deciding if the results are good, bad, or indifferent. Maybe you measured something that isn't worth measuring. Maybe you forgot to measure something that's very important. Whether your results are "good" or "bad" is subjective. How did the results measure up to the goals you wanted to hit?
Rinse & Repeat:
So, once you run your ad or event, you'll need to decide - first of all - if you're going to repeat this promotion. If so, when? If not, what will you do instead, and when? If you keep this event, what will you do differently? Who will you have covering all the important action points during the event? Who will be responsible for what during the next go-'round?
I know this sounds like an awful lot of questions. It's not that bad, really. Just taking 10 minutes to sit down and write out a simple plan will cover most of them, and put you a lot farther ahead than most folks. I'm going to let you in on a secret - most people who run a promotion for their business, or a specific product or service, do it by the seat of their pants.
Today's action item, which will put you ahead of at least 75% of the competition, is to build a one-page plan for your next promotional event or advertisement. To get ahead of 99% of the competition, you have to actually use that plan!
Article Source: http://EzineArticles.com/9997292
5 Low-Cost, Work-At-Home small business ideas for women
5 Low-Cost, Work At Home Business Opportunities for Women
work at home for women
The best business opportunities for girls World Health Organization need to figure from home ought to involve very little to no startup capital and minimal risk. Industries that stay sturdy even throughout robust time embody services which will save different corporations cash, and child- and pet-care connected product and services.
You should conjointly love what you're doing; it's rare to encounter a extremely prospering businessperson World Health Organization isn't obsessed on their business. selecting a path which will cause you to happy and feel glad along with your life is vital no matter whether or not or not your monetary goals embody "get wealthy."
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Starting and running a business typically will need countless startup money, however it conjointly invariably needs a major time and energy investment.
Here area unit simply some concepts for business you would possibly need to think about starting off, however ne'er hesitate to assume outside the box. you will love cookery however don't need to open a edifice, thus assume line, organization bake sales, and different food-offering fundraisers. you would possibly even need to begin your own residence delivery service or food product which will be oversubscribed in stores or at the native green market.
In different words, concentrate on one thing you like to try and do however place a "you" stress on your business plan to create it distinctive among your competition. Or, even higher, realize a distinct segment market and be the primary one to induce the get on things!
•01eBay Entrepreneurs
With the proper promoting tools, you'll sell something on eBay. the large of on-line auction services, eBay continues to be an affordable, moneymaking commerce tool for everything from broken tools to realty.
Best eBay business tip: hunt for retail stores going out of business or discontinuing product lines. get as several things as you'll at a reduced worth and sell them on eBay.
Devoting 20-30 hours per week to serious eBay sales, you'll simply build regarding $1,000 to $2,000 a month. which will not sound sort of a heap of cash, however over the course of a year, you may simply earn the maximum amount as if you were operating full-time at a salary job, solely with the perks of running your own business!small business ideas for women
•02 area unit You a Peacemaker? place confidence in turning into a intermediary
Mediators area unit neutral, impartial persons World Health Organization attempt to reconcile variations between parties to avoid arbitration or pricey proceeding. not like arbitrators, mediators don't build choices affirmative one party or the opposite. In most of the U.S..., there's no special licensing or certification needed to become a intermediary, however you'll got to be sensible at networking among lawyers.
Mediators charge $80-$100 per hour for his or her services, however clearly, rates are going to be suffering from your location and skill. begin by contacting the yank Arbitration Association to find out additional regarding the necessities and rewards of turning into a peacemaker!
•03 phone phone responsive Service
If you have got a nice speaking voice, wonderful communication skills, and area unit awake to details, take into account beginning a home-based phone phone responsive service.
Depending on the vary of services you supply (weekend, weekday, or late) phone services usually charge every consumer regarding $200 per month for handling after-hours calls. Startup prices embody telephone company, business licensing, and advertising.
•04 kit offer Business
It is not one in every of those “assemble product at home” schemes. In 2003, the United States Postal Service awarded a $10 million contract to a one-person business for bespoken first-aid kits. Medical and first-aid kits area unit in style among fundraisers as a result of they sell.
Specialized, pre-assembled first-aid kits area unit in high demand by faculties, firms, and industries that area unit needed by law to possess first-aid kits on web site. you'll ought to purchase components wholesale, assemble bespoken kits, and realize a market. bespoken kits will be oversubscribed for $5 to $150, reckoning on your market.
The Most necessary Investment is some time
Starting and running a business typically will need countless startup money, however it conjointly invariably conjointly needs a major time and energy investment. If you hate what you're doing you're less probably to place within the time and energy to create you business succeed. However, if you like what you are doing, even the insufficient milestones can bring you way more satisfaction.
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Facebook Marketing And You: Tips And Techniques
Facebook promoting And You: Tips And Techniques
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| facebook marketing and you; tips and techniques |
With the
arrival
of the net, your choices for business promoting square measure nearly limitless. One major tool during this wonderful arsenal is Facebook promoting and it will do tons for your business in an exceedingly} very short time. In fact, with little or no time and cash, Facebook promoting will place your company on a fast-track to success!
The key to all or any promoting is to know why you are doing it. what's your finish goal? Once you have got that discovered, you'll a lot of simply produce an idea to usher in precisely WHO you would like to show from Facebook like into client. thus begin group action these days - what square measure you marketing?
Before you start to use Facebook for promoting, think about if you actually have the time to drag it off. you'll have somebody to post a minimum of once per day, then you'll have to incorporate alternative options like a Promotions tab or polls. the sole thanks to profit through a campaign like this is often with perpetually updated content, however does one have the time?
If you have got nothing valuable to mention to your audience, don't say something. folks don't wish to go to your page and be treated to data that's useless and/or dated. if you are doing not have something relevant and distinctive to speak concerning, strive sharing links or videos that square measure within the same niche.
Facebook may be a content sharing medium. whereas Facebook are often used as a talk service, it's higher used as a long-form content sharing medium. Treat it as a promoting medium. produce smart web log posts, and promote them across the net thus you drive traffic to your Facebook web site. you will soon see that you simply will get loads of net traffic from Facebook.
Use Facebook as a client service tool. Invite customers to send you queries, comments or complaints by commenting on your Facebook page. this is often an {excellent|a good} thanks to show your excellent client service policies. Answer queries in details and supply refunds or new product directly to the purchasers WHO complain.
Do not post most on your Facebook page that individuals can begin to feel too saturated by you. you would like to relinquish them one thing to consider, thus let a bit house flow in between every posting. Facebook recommends new page homeowners post no over once or double every week.
Never have faith in anyone else's recommendation on once the simplest time for change your page is. whereas a non-profit could realize folks square measure a lot of charitable on the weekend, that does not mean your customers are not truly searching for your page at work. Do your own analysis to work out once you ought to be posting.
Once you produce a Facebook account, it's vital for you to be quite active. If you ne'er post any content, however are you able to expect folks to stay interested. Videos, footage and regular postings square measure simply a section of what you'll would like if you would like to try and do well on Facebook.
Make sure you're trying to find opportunities for leadership. Facebook will assist you build your authority on-line in your niche. Answer queries at each chance, and treat relevant pages. this can expose your complete to tons of latest folks.
Stay active on your Facebook page. victimisation Facebook to promote your business is over merely fixing a profile and hoping folks realize it willy-nilly. you wish to remain active on your page and post standing updates, footage and reply to comments and queries on a daily basis.
Respond to comments or queries as presently as doable. With technology these days, folks like speed. The faster you'll be concerning responding to the queries and comments that your audience has, the better. this can show them that you simply extremely do care concerning them as customers and price them.
If you're reaching to share links together with your customers on Facebook, make certain that they're in the course of some sort of text. this can be checked out a lot of absolutely than you willy-nilly posting link once link. Posting text will encourage users to comment, that may be a good way to begin a discussion.
You must systematically feed relationships that you simply wear Facebook with others. similar to in real world, a solid relationship on Facebook is long and can evolve over time. contemporary and easy content is king. remember that loyal customers ought to be rewarded with special deals and promotions.
Make your links a lot of noticeable by adding a picture. Facebook can show a preview of the link however sharing an image associated with the link you're sharing ought to create this update a lot of visible. opt for your footage fastidiously to create certain your audience can pay attention to the update you share.
Ask followers to share your denote content on their Facebook page. a decent thanks to keep them interested and sharing is to relinquish them a coupon, etc to share your statuses. you'll promise to produce coupon codes with everybody once a given range of shares square measure created.
Organize a contest and supply a prize to the contestant WHO gets the foremost votes. The subscribers WHO enter your contest can raise their friends to vote on their entry. this is often an excellent thanks to get a lot of guests to your page and maybe get some extra subscribers for your campaign.
Check out little business forums to assist you craft your Facebook ads. If you have got no expertise with crafting a billboard, before you procure your Facebook advertising, get somebody else to assist you set your ad along. That way, your cash are higher spent and your ad are more practical.
As you have got scan, defrayal simply a bit time and cash on your Facebook promoting campaign will yield outstanding results quickly. place the information from this text to the check and see what a brand new profile will do for your company. during this day and age, your business wants each advantage it will get and Facebook will extremely place you on top!
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The Factors Which Upsurge the Growth of Diesel Generator Business
The Factors Which Upsurge the Growth of Diesel Generator Business
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| The Factors Which Upsurge the Growth of Diesel Generator Business |
In the earlier times, diesel was thought-about to be terribly yelling and dirty however due to the technological advancement within the engine and also the generators, currently it's become noise free and is most well-liked over the fuel moreover and area unit of Brobdingnagian usage just in case of back -up for emergency things. These area unit pronto offered in single part and 3 phases and their use isn't solely confined to huge industrial homes however to residential and tiny business and majorly in tending services.
This type of generator area unit remarked as a substitute and dependable provide of power which may be simply used for business and residential functions. These generators emit electricity with the employment of associate generator together with a diesel based mostly engine. of these engines operate with a diesel oil. Adequate size of the generator is crucial in evading power shortage.
After knowing what diesel generators area unit and also the principle on that they work, allow us to have a glance at its uses, blessings moreover as disadvantages.
Use
• These varieties of generators area unit extensively used for mining functions and area unit within the kind of large land wandering trucks that facilitate in extracting the minerals moreover as alternative objects.
• they're conjointly terribly integral for the tending services however it actually wants a good quantity of maintenance and correct refiling, as a tank loaded with them will offer maintenance for pretty much 8-10 hours for a whole hospital. These generators have stronger calibre and capability and might be simply place to use just in case of uncalled equipment failure and since hospitals cater to patients, it becomes important for them to produce backup in any respect times so the lifetime of the patients isn't on the stake.
• Such generators offer a durable copy reserve beneath power cuts or grid failure or some type of natural disasters or catastrophe.
Advantages
• It needs less maintenance and it's higher effectiveness.
• It lasts over alternative varieties of gas or fuel.
• it's a lot of safer to store the diesel oil.
• The generators engaged on diesel need less fuel than those running on gas.
Disadvantages
• the price is relatively higher.
• just in case of a blackout, it's troublesome to rearrange for diesel oil.
• The sound quotient is higher.
• It needs time to time maintenance so as to keep up the higher functioning of the system.
• Such generators have large and hulking components.
• These generators don't seem to be clean enough once burnt.
After having associate insight of those generators, it will be aforementioned that albeit it's a lot of disadvantages than its advantages, nevertheless it's been chosen over alternative generators because it features a higher operating span and therefore it's well worth the value it's oversubscribed at with time to time maintenance which makes diesel generators because the utmost consumed generators.
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